Founder and Designer

Robert (Rob-o) McCallum

Over ten years of designing graphics in New York’s fashion industry and ten years of footwear and apparel design in Portland’s sportswear industry.

Rob decided to apply these experiences to create RootsNRooftops in 2020.

"I consider myself more of a craftsman. Creating timeless and meaningful designs from the ground up. No one needs a middle aged streetwear designer."

Our Philosophy

RootsNRooftops creates goods for your everyday journey.

Control is a large part of our brand. From the minimization of material, inventory, and waste—we’re fully dedicated to building sustainable products from the ground up.

Above all else, we produce high quality goods in the US.